1. How can I use YAMS to make money for my station?
Star Power! Yolanda is a powerful, positive role model, single mother and absolutely credible and loved by your core audience. You have a 5-time Grammy Award Winner who is hosting your morning show. Your advertisers can be aligned with Yolanda’s impactful appointment listening benchmarks such as “Yolanda’s points of power”, “Witness Fitness mix” and “Wellness Wednesday”.

2. How is the show delivered?
It is delivered via satellite via Dial Global.

3. Can you run the show off a switcher without a person?
Yes, this show can be run in full automation.

4. Can you run the show from the internet?
Yes, but it is not suggested. Use only as a back up situation if needed.

5. Do you need a physical satellite to run the show?
Yes and receiver. If you are currently receiving any ABC programming and have a Starguide 3, you can receive the program.

6. Is YAMS a PPM friendly show?
Yes, in fact, the initial PPM test in NYC has YAMS showing the smallest decrease of Adults 25-54 of any Urban Morning Show. On WLIB it had the slightest fluxuation of only 5% between diary and PPM. Now, the program is actually growing in NYC with PPM and it’s doing the same thing in Philadephia! The YAMS is PPM battle tested and proven in two of the nation’s most competitive radio markets!

7. Since this is a national show, are Yolanda and the crew available to come to my station and do something with our listeners?
Yes, for a minimal cost and availability, you can broadcast the show and have an event as well. What’s more, when Yolanda comes to your town, her appearance alone is an event unto itself.

8. How many songs per hour do you play?
6 to7 songs per hour, which helps to make it PPM friendly!

9. Who do we contact if we have any technical questions?
Tanita Myers at 972-371-5880 tanita.myers@reachmediainc.com

10. Can I run the show from an old ABC or Dial Global Satellite Box?
Dial Global Receiver

11. Will I be able to get customize liners and drops for my station?
Yes, Submit all requests through Share Point Access and there is 24 to 48 hour turn around. All the information will be in your launch kit.

12. Who would be my contact person associated with the show?
Your Contact person would be Cathy Carroll, Manager, Affiliate Relations 214-722-2827.