Black Radio on Obama Is Left's Answer to Limbaugh
ATLANTA - July 27, 2008- Warren Ballentine, one of black talk radio's new stars, was on a tear against Senator John McCain as he broadcast from the Greenbriar Mall here last week, blithely dismissing Mr. McCain's kind words about Senator Barack Obama at the recent N.A.A.C.P. national convention.
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"He
came out talking about how good of a race Barack Obama was running, and how
proud he was of Barack," Mr. Ballentine said. "You know he went
back home and said, ‘I can't believe I spoke in front of all those Negroes
today!' "
"He was pandering to the crowd, talking about how he felt when Martin
Luther King Jr. died," Mr. Ballentine went on. "However, he didn't
vote for the holiday of Martin Luther King Jr."
Rush Limbaugh, meet your black liberal counterprogramming. Mr. Ballentine
is one of the many African-American radio hosts and commentators who are aggressively
advocating for Mr. Obama's election on black-oriented radio stations daily.
Since Mr. Limbaugh first flexed his tonsils two decades ago, Democrats have publicly worried about their lack of an answer to him and his imitators, who have proven so adept at motivating conservative Republicans to go to the polls, especially for President Bush.
Now it is Mr. Obama, the presumptive Democratic nominee, who has a harmonious chorus of broadcast supporters addressing a vital part of his coalition, feeding and reflecting the excitement blacks have for his candidacy in general. Mr. Obama is getting support from white liberal talk radio hosts as well, but the backing he is getting from black radio hosts could be especially helpful to his campaign's efforts to increase black turnout and raise historically low voter registration enough to change the math of presidential elections in battlegrounds and traditionally Republican states like this one.
"Urban stations can be in '08 what Rush Limbaugh delivered for conservatives a generation ago," said the Rev. Al Sharpton, who has a two-year-old radio program that is now syndicated on stations throughout the country, including in states like Georgia, Michigan, Ohio and North Carolina. "If you look at the political map of where our shows are, it matches the gap of unregistered voters."
Mr. Limbaugh and other conservative hosts generally support
Mr. McCain, though perhaps with less enthusiasm than they displayed for the
man he hopes to replace.
When it comes to criticism from black radio hosts like Mr. Ballentine, Tucker
Bounds, a spokesman for the McCain campaign, said, "John McCain believes
every person is entitled to their opinion, no matter how outrageous."
"But John McCain is an inclusive candidate," Mr. Bounds added, "and he will be the president of all Americans." (Mr. Ballentine was correct that Mr. McCain voted against the Martin Luther King holiday, in 1983 - but Mr. McCain later expressed regret and supported the holiday in his home state.)
SHARPTON AND BALLENTINE MOVE TO SUPERADIO Superadio and Radio One Strike Affiliation/Sales Agreement
NEW YORK - April 23, 2008- Superadio Networks has entered into an affiliation and sales agreement with Radio One to syndicate the Al Sharpton Show and the Warren Ballentine Show. All affiliation and national advertising sales of the Syndication One produced talk shows will be handled by Superadio effective immediately.
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The Al Sharpton show ( 1PM-4PM EST) currently on 20 stations
is airing in 6 of the top 10 markets including WVON Chicago, WCHB Detroit,
WOL Washington, WILD Boston and WAMJ-FM Atlanta where the show currently ranks
#5 in adults 25-54. The Sharpton show has also been added to the revamped
line-up at WWRL New York which will become the flagship station of the show.
The Warren Ballentine Show (10AM-1PM EST) is currently cleared in 4 of the
top 10 markets including WAMJ-FM Atlanta ( #6 A25-54) WILD Boston, WCHB Detroit
and WOL Washington. WVON Chicago is slated to begin broadcasting the show
in mid April.
Gary Bernstein, President of Programming of Syndication One stated, "Ballentine
and Sharpton represent the future of Talk Programming with their proven ability
in major markets to target younger and appeal to the more desirable 25-54
demographic. Both programs are poised for unprecedented growth on both AM
and FM radio."
Jack Bryant, President/COO of Superadio stated," With the huge number
of people engaged in the Presidential primaries, the general election in November,
the economy and other national and local issues, the interest and audience
for talk radio has exploded. Al Sharpton and Warren Ballentine are two of
the important voices working as conduits to the community and we're
committed to expanding these two shows across the country."
For more information on affiliation of The Al Sharpton Show
and the Warren Ballentine Show call Superadio at 212 714-1000
Superadio is owned by Access.1 Communications Corp. which is comprised of
22 multi-format radio stations in Atlantic City, NJ; Tyler, TX and Shreveport
LA, in addition to the NBC-TV station in Atlantic City, NJ and a 49% interest
in American Urban Radio Networks (AURN).